Design a new concept for several metropolitan shops. This concept exudes generosity – if it’s done well. Hospitality. Recognisability. And yet, surprising. Everything fits within a broader rebranding idea.
A multifaceted project like this requires a multifaceted concept consisting of three clear parts. The ceiling and wall cladding in wood parquet turn the world upside down. The slats, in a herringbone motif, increase the recognisability, but the fact that they aren’t on the ground – as you might expect – surprises the visitor. Several drawers, hidden behind multiple slats, offer space to display the colourful chocolates.