Flexible store concept
Filou & Friends
Waregem - Zottegem - Mol, Belgium
Bronze A’Design Award (IT) // Longlist Dezeen Awards (GB) // DNA Awards Retail (FR) // Commerce Design Awards (BE)
A unique and flexible store concept that can be applied at a range of locations. With its own identity and look. Every location can be emptied, reorganised or adapted in one smooth, fascinating and, above all, simple process. Is that possible?
Children shop with their parents at Filou & Friends. For very good reason. A static environment is not the best way to showcase clothes that are designed for playing and romping around.