Vandewiele

We built an experience center for this market leader in looms. The customer wants to see what such a loom can do, not necessarily what it looks like. We opted for a vertical integration of 1000m2 over both levels, which represent the Western and Eastern markets. The different cultures find each other in the homely warmth. The large volumes were simply painted, so they can easily be painted in a new color if the concept requires it. The samples drape themselves on and over the volumes. The floor plan evokes a patchwork. The top level pampers the most important clients with a luxurious penthouse.